“Our customers' operating conditions are as diverse as they are themselves – and hence the requirements that our products need to fulfil. CLAAS is laying the foundation to meet these requirements by launching a bespoke application that enables our customers to configure CLAAS machines individually”, explains Christiane Westerkofort, Manager Sales & Training.
Digitised configuration, including order acceptance
In addition to improved usability, the new configurator also facilitates the secure handling of incoming orders and quotation processes. This ensures a fully digital workflow – from configurating the machine by the customer to preparing the quotation by the dealer through to accepting the order at the production site. The only step that will still take place “face to face” is the purchase itself – via an on-site dealer who uses Machine Online to order the machinery.
The user-friendly configurator sifts through endless possible combinations to generate precisely the right CLAAS machine for every customer. Product groups can be freely configured, predefined solutions can be selected or machines can be individually customised and completed according to requirements. What’s more, it fulfils the technical requirements to present marketing content, such as highlights of the machine, at the model series or optional level; the search function was also optimised and an interface to the Product Information Management System (PIM) implemented as well.